순천향대학교 국제교육교류본부 아시아학과

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Business and Economics

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ISB 401 : International Trade and Finance

This course is designed to equip students with general understanding of the international trade barriers, practices, and systems required to carry out business transactions in the global market. The course covers fundamental issues in business and trade as well as other related areas. Understanding the international trade environment will be the underlying focus of the course.

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ISB 402 : International Business Environment

The objectives of this course is to introduce key concepts and issues related to current global trends that affect international business environment on a practical level; to provide an insight into the management of global businesses on a practical level; and to equip students with knowledge and skills required to fully understand and analyze recent global changes and its implications for international businesses.

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ISB 403 : Global Strategies of Korean Businesses

By introducing and discussing successful Korean entrepreneurs and their entrepreneurship strategies, students can learn and understand the factors of success or failure in Korean businesses. Students will gain an understanding of different business cultures and global strategies.

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ISB 404 : Korean Business and Economy

This class is an inter-disciplinary course, related to economics, management, sociology and political sciences. Students are, however, not required to have a previous knowledge of economics or any other subjects. This course may be an excellent choice for students who want to know about South and North Korea and students who are interested in the economic and business development of a country.

ISB 405 : Macroeconomics

Macroeconomics is a branch of economics dealing with the performance, structure, behavior, and decision-making of the entire economy, including the economy at a national, regional, and global level. Students will study models and theories of economic growth and management, learn the differences between large and small-scale economic management, and study such factors as national income and unemployment and how these factors affect a national economy. This course will examine economies on the global scale, including east-west economic integration and expansion in our increasingly global economy.

ISB 406 : Introduction to International Banking

International banking refers to the activities of providing financial services (banking) to clients (both institutional and individual) located in many different countries. This encompasses a wide range of activities, including transactions with foreigners and domestic residents relating to deposits and lending in domestic and foreign currencies, facilitating foreign currency transactions and foreign exchange risk hedging, participating in international loan syndications, and facilitating international trade finance for clients. Students will have an opportunity to study the theories and the practical aspects of international banking and also to explore the history and future of this exploding field.

ISB 407 : Korean Culture and Business Management

Korea differs in many ways from the West, not the least of which is in business. In this course students will examine the cultural differences between Korea and the rest of the world and how these differences translate into and affect the Korean business environment. Students will also gain an understanding of how Korean culture plays a crucial role in the Korean business environment and how the evolving Korean and global business world is affecting Korean culture.

ISB 408 : Global Marketing

Our growing global economy requires new ways of selling both services and products to new and exploding markets. Global Marketing will explore these new theories of marketing, including the specific challenges and rewards for taking advantage of fresh markets and new demographics. Students will learn about the challenges of breaking into a new market, how to build local confidence in themselves and their company/product, and the utilization of local advertising. This course will also explore the history of marketing globalization and the trends that we are seeing now as we move into a more global future.